Conjoint analysis by merging attributes

Attributes used by young consumers when assessing a fashion product: a conjoint analysis approach

A fashion can be described as: “ ...a type of product or a way of behaving that is temporarily adopted by a large number of consumers because the product or behaviour is considered to be socially appropriate for the time and place” (Levy & Weitz, 1998:162). Fashion is accepted in a certain specific geographic area, country, culture and age group. Fashion is thus any norm which is accepted withi...

Reservation Price Estimation by Adaptive Conjoint Analysis

Though reservation prices are needed for many business decision processes, e.g., pricing new products, it often turns out to be difficult to measure them. Many researchers reuse conjoint analysis data with price as an attribute for this task (e.g., Kohli and Mahajan (1991)). In this setting the information if a consumer buys a product at all is not elicited which makes reservation price estimat...

Conjoint Analysis: a Tool for Preference Analysis Submitted by Acknowledgments

Conjoint analysis is a family of techniques that originated in psychology and later become popular in market research. The main objective in conjoint analysis is to measure individual’s or population’s preferences on a set of options that can be described by parameters and their levels. Here we consider choice based conjoint analysis, where the preferences of the people are obtained from choice...

Developments in Conjoint Analysis

Conjoint Analysis: Marketing Engineering

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